Service / WhatsApp Business
WhatsApp Business Integration and Automation for Customer Journeys.
IICL connects WhatsApp Business to your approved content, CRM, booking, order and support systems, with consent, template, payment-handoff and escalation controls defined before launch.
Delivery gates EXIT CRITERIA
01 Discovery Systems, data, owners, constraints and the continuity risk are documented. SIGNED REQUIREMENT
02 Design Target design, integration boundaries and rollback approach are agreed. APPROVED DESIGN
03 Build & integrate Delivery against the design with environments, testing and data validation. TESTED IN STAGING
04 Handover Documentation, runbooks, training and the support model are transferred. RUNBOOK ACCEPTED
No gate is closed without its exit criteria met and signed by both named owners.
The requirement Run WhatsApp as a compliant, integrated business channel rather than a shared phone.
Three workstreams
Three workstreams for a compliant WhatsApp channel.
01
Account and compliance Business account setup, verification, template approval and opt-in handling. 02
Systems integration Connecting the channel to CRM, order, booking or support systems of record. 03
Operating model Who answers, in what hours, with what escalation and what quality review. Ownership
Who owns what, written down before delivery starts.
The channel is yours. IICL delivers the integration and the operating model around it.
AreaIICL ownsYou own
Business account Configures and verifies Owns the account and brand assets
Templates and consent Prepares and submits Approves wording and consent basis
Integration Builds and tests interfaces Provides system access and owners
Conversations Delivers tooling and routing Owns the customer relationship
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The difference between the service and the platform.
Bring one messaging use case. We will plan the rollout.
The scope conversation covers volume, templates, consent basis, integrations and who will answer.